2006 Milestones
- Quaker Snacks Unveils Breakfast Cookies
- Doritos unveils new packaging, including an updated logo
- PepsiCo Launches Pepsi Limon in Peru
- PepsiCo Completes Acquisition of Stacy's Pita Chip Company
- Tropicana Now Offering OJ with Benecol
- PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu
Item
- PepsiCo Foodservice Pours Two New Account Wins: Famous Dave's of America and Roundtable
Pizza
- Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign
- North American Coffee Partnership Launches New Starbucks Beverages, Starbucks Iced
Coffee, Starbucks Iced Coffee Light as well as Strawberries and Creme Frappuccino
and Starbucks Doubleshot Light
- PepsiCo India re-launches Mirinda
- SoBe Launches New SoBe Life Water
- Cheetos kicks off the biggest marketing campaign in its history with "Undercover
Chester," an integrated communications platform that asks consumers to help Chester
Cheetah recover the stolen recipe for Cheetos
- In selected cities cross the United States, Pepsi distributes more than three million
free cans of newly reformulated Diet Mountain Dew, marking the largest single-day
sampling effort in company history
- Frito-Lay announces the launch of a new line of snack chips called Lay's Sensations
and Tostitos Sensations
- Frito-Lay launches Tostitos Multigrain; new snack brings flavor of four wholesome
grains to one of America's favorite tortilla chips
- Sam's Club teams with Aquafina to "Return the Warmth" to local communities through
a national large-scale recycling program. The 50 communities to collect the most
Aquafina bottles and deposit them at designated collection locations receive a $1,000
grant from Sam's Club in addition to an assortment of fleece jackets made from recycled
plastic bottle material
- Lay's Introduces Hot 'n Spicy KC Masterpiece BBQ Potato Chips
- Grammy award winning artist Mariah Carey writes and records original ringtones for
the Pepsi Cool Tones & Motorola Phones promotion.
- Rice-A-Roni introduces a new line of whole-grain side dishes
- Pepsi Joins Bipartisan Alliance, Adopts New School Policy to Promote Healthier Lifestyles
for Elementary, Middle and High School Students
- Frito-Lay cuts saturated fat in Lay's, Ruffles by more than 50% with move to NuSun™
Sunflower Oil
- Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash
- PepsiCo announces that it will be the official, exclusive food and beverage partner
of the highly anticipated Superman Returns film
- Starbucks and PepsiCo sign a distribution agreement for Ethos Water
- PepsiCo, the National Hockey League (NHL) and the National Hockey League Players'
Association (NHLPA ) sign an exclusive multi-year beverage and snack deal
- PepsiCo, National Hockey League and National Hockey League Players Association sign
multi-year deal, giving PepsiCo exclusive rights in the beverage, sports beverage,
bottled water and snack categories. With this deal, Gatorade becomes the official
sports drink of NHL
- PepsiCo Mexico celebrates the official launch of the 'Vive Saludable' program illustrating
their commitment to promote healthy lifestyles for consumers and employees and together
help reduce the risk of nutrition-related health problems, including obesity
- Diet Pepsi launches Jazz, a new line of zero-calorie colas available in rich flavors
like Black Cherry French Vanilla and Strawberries & Cream
- PepsiCo introduces Ben & Jerry's Milkshakes, a rich, creamy drinkable treat
in three classic flavors--Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie
- Tropicana debuts Tropicana Pure--a new line of 100% premium juices
- PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI)
- Quaker Oats debuts its new Quaker Oatmeal Crunch, warm oatmeal with the crunchy
texture of cold cereal
- Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1, 2006
- Frito-Lay debuts action cups
- Frito-Lay kicks of its nationwide rollout of Lay's with 100% Pure Sunflower Oil
- Pepsi acquires IZZE beverage company
- Arby's names Pepsi-Cola as its Food and Beverage Supplier Award winner
- Golden Corral restaurants and Pepsi announce a multi-year agreement making Pepsi
the chain's preferred beverage supplier in all locations
- Grandma's Cookies releases 2 limited-edition 'fall favorites' flavors - Spiced Molasses
and Fall Fudge Chip
- Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive
beverage supplier
- Frito-Lay North America signed agreement with the Alliance for a Healthier Generation
for a new policy for selling our foods in schools
- Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips, with lower calorie
and lower fat benefits
- Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making
Pepsi the "Official Soft Drink of Major League Baseball"
- PBSG Parkwood and Frito-Lay headquarters associates raise more than $1.8 million
dollars in the American Heart Association Walk
- PepsiCo announced intent to acquire Naked Juice Company
- Federal Trade Commission clears PepsiCo for Naked Juice Co. purchase
- PepsiCo announces it will acquire New Zealand snack company Bluebird Foods