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PepsiCo Americas Beverages
PepsiCo North American Beverages (PNAB)
PepsiCo's beverage business was founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola.
Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PNAB has well known brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best.
PNAB manufactures and sells concentrate for some of these brands to licensed bottlers, who sell the branded products to independent distributors and retailers. PNAB provides advertising, marketing, sales and promotional support for its brands. This includes some of the world's best-loved and most-recognized advertising.
In 1992 PNAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink tea brands in the United States. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks.
Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. In 1954 Rossi pioneered a pasteurization process for orange juice. For the first time, consumers could enjoy the fresh taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The juice, Tropicana Pure Premium, became the company's flagship product. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998.
SoBe became a part of PNAB in 2001. SoBe manufactures and markets an innovative line of beverages including fruit blends, energy drinks, dairy-based drinks, exotic teas and other beverages with herbal ingredients.
Gatorade thirst quencher sport drinks, was acquired by The Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. Gatorade is the first isotonic sports drink. Created in 1965 by researchers at the University of Florida for the school's football team, "The Gators," Gatorade is now the world's leading sport's drink.
Latin Americas Beverages
The Latin Americas Beverage business features a powerful suite of brands and distinct products tailored for the market.
PepsiCo Americas Foods
PepsiCo Americas Foods (PAF) is PepsiCo's food and snack business in North and South America. Its portfolio of businesses includes Frito-Lay North America, Quaker Foods & Snacks, Sabritas, Gamesa and Latin America Foods.
Frito-Lay North America
PepsiCo's snack food operations had its start in 1932. That year in San Antonio, Texas, Elmer Doolin bought the recipe for a corn chip product, and started an entirely new industry. The product was Fritos brand corn chips, and his firm became the Frito Company.
That same year in Nashville, Tennessee, Herman W. Lay started a business distributing potato chips. Mr. Lay later bought the company that supplied him with product and changed its name to H.W. Lay Company. The Frito Company and H.W. Lay Company merged in 1961 to become Frito-Lay, Inc.
Major Frito-Lay products include Lay's potato chips, Doritos flavored tortilla chips, Tostitos tortilla chips, Cheetos cheese flavored snacks, Fritos corn chips, Ruffles potato chips, Rold Gold pretzels, Sun Chips multigrain snacks, Munchies snack mix, Lay's Stax potato crisps, Cracker Jack candy coated popcorn and Go Snacks. Frito-Lay also sells a variety of branded dips, Quaker Fruit & Oatmeal bars, Quaker corn and rice snacks, Grandma's cookies, nuts and crackers.
Quaker Foods North America
The Quaker Oats Company was formed in 1901 when several American pioneers in oat milling came together to incorporate. In Ravenna, Ohio, Henry D. Seymour and William Heston had established the Quaker Mill Company. The figure of a man in Quaker clothes became the first registered trademark for breakfast cereal and remains the hallmark for Quaker Oats today.
In Cedar Rapids, Iowa, John Stuart and his son, Robert, and their partner, George Douglas, operated the largest cereal mill of the time. Ferdinand Schumacher, known as "The Oatmeal King," had founded German Mills American Oatmeal Company in 1856.
Combining The Quaker Mill Company with the Stuart and Schumacher businesses brought together the top oats milling expertise in the country as The Quaker Oats Company.
The first major acquisition of the company was Aunt Jemima Mills Company in 1926, which is today the leading manufacturer of pancake mixes and syrup. Gatorade was acquired in 1983.
In 1986, The Quaker Oats Company acquired the Golden Grain Company, producers of Rice-A-Roni. Its brands today include Quaker oatmeal, Life and Cap'n Crunch ready-to-eat cereals, Aunt Jemima mixes and syrups, and Rice-A-Roni, Pasta Roni and Near East side dishes. PepsiCo merged with The Quaker Oats Company in 2001.
Sabritas
Headquartered in Mexico City, Sabritas is a leader in the Mexican snack and fun food market. Founded in 1943, Sabritas is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the name brand for its own line of potato chips. Additionally, the business manufactures and markets several local brands such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market. PepsiCo acquired Sabritas in 1966.
Gamesa
Headquartered in Monterrey, Mexico, Gamesa is a global leader in the cookies market, and Mexico's largest manufacturer of cookies. The company has offered its consumers a wide variety of high-quality products for every lifestyle, producing pastries, oats, cereals and other related products. It has production facilities in five states across Mexico. Among its most successful brands are Marías Gamesa, Emperador, Arcoiris, Mamut, Chokis, and Maizoro. In 1990, it was acquired by PepsiCo.
Latin Americas Foods
The Latin Americas Foods business includes operations in Brazil, Argentina, Colombia, Peru and Venezuela. Its portfolio of brands includes global snacks such as Lay's, Cheetos, Fritos and Doritos, as well as local brands like Lucky snacks in Brazil.
PepsiCo International
PepsiCo International is comprised of all PepsiCo businesses in Europe, Asia, Africa and Australia.
Historically, Pepsi-Cola began selling its products in Europe in the 1930s and expanded international beverage operations rapidly beginning in the 1950s. PepsiCo formally established an international food unit in 1973, and 30 years later, in 2003 the company combined the food and beverage businesses to form PepsiCo International.
Today, the employees of PepsiCo International make, sell and deliver a variety of great tasting foods and beverages around the world, including Lay's potato chips, Doritos, Cheetos, Quaker Oats, Pepsi-Cola, Gatorade, Lipton ready to drink teas, and Tropicana juices. The 7Up brand is sold exclusively outside the U.S. (including Canada) and Mirinda is sold primarily in international markets along with many many popular local snack brands, including Walkers in the United Kingdom, Matutano in Iberia, Duyvis nuts in Western Europe, Marbo and Star snacks in Eastern Europe, Lebedyansky juices in Russia, Simba in South Africa and Smith's in Australia. The company also regularly introduces unique products for local tastes.
PepsiCo International has a well-earned reputation of giving back to the communities in which its products are sold, with a focus on health and wellness, environmental sustainability and education. Specific programs are aimed at promoting active lifestyles for children; recycling and environmental clean-up in local communities; and book and computer donations to libraries and schools.
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