South by Southwest '09

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PepsiCo is a proud sonsor of South by Southwest '09

Welcome to the PepsiCo
Social Experiment and SXSW

PepsiCo is pleased to have participated in South by Southwest 2009. Check out the highlights below.

Pepsi

Pepsi believes that every generation refreshes the world; and is pleased to be a presenting sponsor of South by Southwest music.

Sierra Mist

Welcome to the Sierra Mist Sun Lounge, a relaxing place where SXSW participants can take a break and recharge their batteries both literally and figuratively. Enjoy daily liquid sunshine happy hours and new Sierra Mist Ruby Splash.

Mountain Dew

Mountain Dew is proud to be at SXSW to celebrate the passion and vision of the cutting-edge creators of our time. Join us in the ScreenBurn Arcade, featuring the coolest games from the 70's, 80's, 90's and the millennium.

Daily Dispatches from the PepsiCo Podcast Playground at SXSW.

	Josh Karpf - Manager of Digital and Social Media Welcome to the Experiment Greetings everyone. We're thrilled to be participating in this program and this massive event. So why SxSW? For a company like ours to stay sharp and innovative, we need to stay connected to emerging themes and trends. Nowhere is this more true then with interactive, digital and social media. SXSW is where a lot big ideas break; where big [...] Read Full Blog >
	Sally Zuponcic - Director, Emerging Services, PepsiCo Business Solutions Journey to the Center of Design - a packed room for a great speaker! Jeff B. and I attended a great session this morning on User Interface Design, conducted by Jared Spool. My background includes five years at IBM where everything we developed went through extensive User Interface testing prior to delivery (back when client-server and GUI design was king) so I wanted to hear where the industry was going! Jared was [...] Read Full Blog >
	Caroline Watteeuw - SVP & CIO, NAB, PepsiCo Business Solutions Hyper Island Hyper Island is probably the premier digital school located in a prison in south Sweden in a prison and a power station. They produce some of the more sought after digital talent. Their learning experience is based on reflection. The lecture was given by one of their founders Jonathan Briggs and some of his [...] Read Full Blog >
	Max Petrie - Product Developer, Frito-Lay North America Talking to Internet All-Star Chris Brogan What better way to finish off an eventful weekend than to speak with internet/social network guru Chris Brogan? Randy and I had a chance to interview him about external social media and opportunities within the intranet to network and get to know each other. You can see our interview with him HERE. If you want to [...] Read Full Blog >
	Randy Boggs - PepsiCo IT Manager Dad may not be the new mom?but the new dad. Dad may not be the new mom. Dad may be the new dad. Dad is making 56% of the purchases, and also influencing 52% of the buying decisions. The fact is today dads comment on the Mom blogs and mom's also comment on the Dad blogs. Its still a community with almost equal buying power [...] Read Full Blog >
	Jeff Barth - IT manager First SXSW Session a Success So - had the first session for SXSW Interactive - about how to sell a social media agenda to "The Man" in the corporate environment. Basically - how to answer questions about justification, ROI, goals, bringing people along, etc. etc. Tons of good questions and points brought up. Don't fear failure. Get a core team [...] Read Full Blog >
	Angela Gentile - Mountain Dew Marketing Manager How Not To Be a Fascist While Managing Online Communities From Flickr and Beyond: Lessons in Community Management Panel participants: Flickr, Current TV, Etsy Inc, MetaFilter, YouTube Yesterday i decided to check out a panel on community management just for fun. to be honest, i mostly decided to attend because flickr was in the title and i think flickr is seriously one of the smartest sites on [...] Read Full Blog >
	Rachel Mills - Pepsi Marketing Manager Are bloggers real people? Have to admit that before attending SXSW, I was VERY intimidated by bloggers, and thought of them as a new kind of aspirational celebrity. Honestly amazed me that someone could be so anonymous, but at the same time command so much attention and loyalty from their followers. I kind of thought the big bloggers might [...] Read Full Blog >